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Customer Research and Insight Senior Specialist

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Date: Mar 14, 2019

Location: Shanghai, CN

Company: AIA Careers

Job Summary:

  • Provide project management support to expansion project and other management support per upper manager request
  • Conduct market and customer research & analysis, including but not limited to insurance product research & analysis and competitor analysis in the targeted markets
  • Participate in existing customer management and new customer acquisition

 

Key Responsibilities:

Market intelligence:

  • Analyze industry data and competitor landscape to provide industry insights and produce intelligence

Product intelligence:

  • Cooperate with product team to conduct product research, monitor competitor movement on products and plan for product strategy in targeted markets

    Customer insights:

  • Lead customer research in insurance awareness, product preferences and attitudes towards competitors.
  • Cooperate with customer strategy and planning to plan for customer strategy in targeted markets

Customer campaign

  • Conduct the customer event / campaign to acquire new customers in the targeted markets
  • Scale up O2O & leads generation

 

Job Requirements:

  • University or above degree in Marketing, Financial or Economy.
  • At least 6 years relevent experience. Candidate with marketing researchor strategic planning experience is highly preferred.
  • Quick learner with business acumen and strong marketing knowledge.
  • Excellent office skill, especially on PPT and excel.
  • Fluent communication both in Chinese and English.
  • Good analystical and communication skill, proactive and committed.
  • Customer focus, quality of work, accountability for results.


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