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Distribution Marketing Communications Specialist - Financial Service


Date: Apr 14, 2019

Location: Melbourne, Victoria, AU

Company: AIA Careers

At AIA Australia and New Zealand, our purpose is to make a difference in people’s lives through our customer value proposition centred on Life, Health and Wellness.

Our vision is to champion Australia and New Zealand to be the healthiest and most protected nations in the world.

Our firm belief is that by following our operating philosophy of doing the right thing, in the right way with the right people, the results will come.  


AIA Careers

At AIA Australia we have an exciting opportunity for a passionate marketing specialist to join the Retail Distribution team in Melbourne and lead us on our journey on how we engage with our Independent Financial Adviser (IFA) network. This role will report to the Distribution Strategy Manager, and will meet key financial metrics to support AIAA’s forward strategy through the development and execution, of B2B campaigns. As the Distribution Marketing Specialist you will be responsible for the development, execution, management and measurement of direct marketing B2B campaigns for the IFA channel. This will include campaigns for IFA as well as Licensee, Aggregators and Platinum campaigns. This role also supports the Distribution Strategy Manager with any additional marketing requirements and client development tool initiatives.

Right now you may be working in a similar role having an intimate knowledge of the Insurance sector and marketing to Independent Financial Advisers or Financial planners. You will be enthusiastic and results driven with a proven track record across marketing process and campaign management. You will have access to key stakeholders across the business and play a key role in promoting and communicating our message visually. Demonstrated qualities of strong negotiation, influencing, time management and business development, will see you excel in this role.

Along with your tertiary qualification in Marketing or Business/commerce you will bring the following expertise and experience:

  • Direct marketing experience, preferable in a financial services environment.Strong understanding of insurance market – competitor products and distribution techniques
  • Strong understanding of direct marketing process, marketing material and disclosure document development and compliance
  • Strong focus and experience in metrics driven and disciplined campaign development, design and prioritisation environment
  • Experienced in multi-channel campaign development and execution
  • Good understanding of applicable Australian laws (Privacy, FSRA etc)
  • Strong project and time management and planning and organising skills
  • High level of budget development and management
  • Strong analytical skills to be able to develop and analyse customer data and assess campaign opportunities

Healthier, Longer, Better Lives

At AIA Australia and New Zealand, wellbeing is at our core. We understand that healthy employees are happy employees. That’s why we have a culture of care that promotes wellbeing and flexibility including fruit box deliveries, recharge days, flexible work arrangements and an AIA Vitality membership (including a FitBit!).

We focus on career development, people development and leadership capability, so that you’ll be nurtured and have every opportunity to reach your full potential.

We recognise your efforts and hard work because we understand that everyone in our AIA family is important. When people feel valued, they become more productive and satisfied, and we want you to feel inspired every day.

We’re an equal opportunity employer that embraces and values diversity and inclusion in our workforce.

For more information please contact: Applications close 26 April 2019

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