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Senior Manager, Customer Growth Strategy and Platform


Date: Mar 16, 2019

Location: Hong Kong, HK

Company: AIA Careers

Job Summary

A self-motivated individual accountable for the development of strategies and initiatives to excel the customer office model for Individual Life Business, Corporate Solutions and MPF business, through segmentation & propositions, data-driven analytics and digitalisation for delivering KPIs on repurchase rate, VoNB and ANP for sustainable step growth, and for supporting robust service and customer engagement journey at the right time with the right solutions.


Roles and Responsibilities

  • Support and contribute in strategic planning for laying down the medium and long-term roadmap for Customer Office
  • Manage Propel Customer Centricity Strategy and coordinate with Group Office and stakeholders to boost sales penetration and enhance customer experience
  • Support the strategic projects of Agency and Customer Convergence Driving Success through Existing Customer Management
  • Identify, monitor and report key performance metrics corresponding to business, customer and marketing goals as well as strategic initiatives
  • Lead and support key initiatives related to customer growth strategy and collaborate closely with external partners to create new digital ecosystem/capabilities, and internal segmentation teams to widen the use of big data and 360-degree customer view for driving channel and customer engagement
  • Assist in reporting, presentations, data analysis, and ad hoc projects
  • Lead individual campaign launch in line with the strategic plan, develop customer communication and agency briefing materials, compile campaign review with customer insights.


Job Requirements

  • University degree with over 8 years working experience in financial services, management consulting or related industry, at least 5 years of which in a Marketing, Digital, Customer Relationship Management (CRM), Product Development, Business Development, or Project Management role
  • Demonstrated ability to operate effectively in a fast-paced environment and to translate concepts into action plans
  • Experience in insurance-oriented technology and innovation, digital, and analytics a bonus
  • Strong communication and analytical skills
  • Excellent written and presentation skills both in Chinese and English
  • Be a team player


We offer an attractive remuneration package to the successful candidate.  Please submit your application by clicking “Apply Now” for our processing.


All personal information provided by applicant will be treated in strict confidence and used solely for recruitment purposes.  The personal information will be used strictly in accordance with AIA’s personal data policies, a copy of which will be provided upon request.  It is possible that information about the applicant or the applicant’s application will be shared with AIA and its related companies.  AIA will retain all applications for a period of up to 24 months after which the documents will be destroyed.

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